Bandwagon

News Journal: Number 23, October 4, 2010: The Progressive Radical Socialists Method of Cutting Carbon Emissions–Kill Those Who Disagree With You–No Pressure–Your Choice–The Big Lie–Video

Posted on October 4, 2010. Filed under: Advertising, Audio, Bandwagon, Communications, Digital Communication, Ethical Practices, Ethics, Issues, Law, Mass Media, News, Policies, Politics, Print Media, Public Relations, Radio, Society, Television, Web | Tags: , , , , , , |

10:10 mini-movie – No Pressure

No Pressure–Your Choice–The Big Lie

The global warming alarmists are fanatics that really think these public service announcements or propaganda are acceptable and humorous.

While I have a sense of humor, I found the 10:10 video ad campaign tasteless, intentionally designed to scared children and adults, and a poor attempt to shut people up that disagree with the global warming alarmists.

Corporate sponsors including SONY, are quickly distancing themselves from the videos and 10:10 campaign as complaints poured in.

Rising global carbon dioxide emissions have indeed increased from 280 parts per million to over 390 parts per million over the last three hundred years.

So what?

Carbon dioxide is a trace gas, required for life on the earth, and is not a pollutant or  a primary driver of climate change.

Unstoppable Solar Cycles

CO2 is a trace gas

Global Warming – Carbon Dioxide

Did the rise in CO2 cause the modern increase in temperature?

Is a warm climate good?

Bureaucratic Beginnings

The Transfer of Wealth from Developed to Developing Countries

Charles Krauthammer on the EPA regulating carbon dioxide

CO2 Regulation: The Essence of Immorality

Background Articles and Videos

Richard Lindzen, Ph.D. Lecture Deconstructs Global Warming Hysteria (High Quality Version)

Prof. Fred Singer on Climate Change – CFACT (1 of 5)

Prof. Fred Singer on Climate Change – CFACT (2 of 5)

Prof. Fred Singer on Climate Change – CFACT (3 of 5)

Prof. Fred Singer on Climate Change – CFACT (4 of 5)

Prof. Fred Singer on Climate Change – CFACT (5 of 5)

The Reset Button

U.S. Gift to Russia Lost in Translation

CO2 Rising (series), Professor Tyler Volk: 1. Where in the world is the CO2 increasing?

CO2 Rising (series), Professor Tyler Volk: 2. Does my exhaled CO2 go into a leaf I can hold?

10:10

“…10:10 is a global warming mitigation campaign calling for a 10% reduction in carbon emissions in 2010. The project aims to demonstrate public support, apply pressure to policymakers to commit to national cuts, and inspire success at the United Nations climate change negotiations.[citation needed]

As of June 2010, 75,000 individuals, businesses, schools and organisations have joined the campaign and pledged to reduce their emissions by 10% in a year.[citation needed]

The campaign was founded as a British campaign in September 2009 by Franny Armstrong, director of The Age of Stupid, with the aim of capturing the public imagination using individual action in a way similar to the Make Poverty History campaign.[1] In mid-2010 the campaign went global, with campaigns launching in around 12 countries.

In October 2010, the group made headlines when a mini-movie produced for their campaign, entitled No Pressure, caused widespread outrage due to its gruesome content.[2][3] Subsequently, several of 10:10’s major corporate sponsors disassociated themselves from the group and withdrew support.[4] …”

“…No Pressure

For more details on this topic, see No Pressure (film).

On Friday 1 October 2010, 10:10 released a short film in which schoolchildren and office workers are summarily and gruesomely executed for not pledging a 10% reduction in their carbon emissions to participating employers and educators.[43] Although originally planned to be shown in cinema and television advertisements, 10:10 removed the film from their website and YouTube later on the same day following negative publicity[44] and apologised for “miss[ing] the mark”.[43]

10:10:10

10:10 and 350.org were jointly coordinating “a day of positive action on climate change”, on Sunday 10 October, 2010 (10.10.10). The day had been planned to include a wide range of events in a reported 180 countries, including sumo wrestlers in Japan, over 10,000 schoolchildren planting trees in Croatia and Russia, a telethon on national TV in the Netherlands and the president of the Maldives installing solar panels on his roof.[43][45] However in the wake of the No Pressure controversy, 350.org disassociated themselves from 10:10, strongly condemning the film. 10:10 are no longer involved in the 10:10:10 day of action.[46][47] …”

http://en.wikipedia.org/wiki/10:10

Sony pulls support for 10:10 initiative over contentious promo

“…In an official release on its corporate website, Sony said that it strongly “condemned the release by 10:10, the climate change campaign group, of a video entitled ’No Pressure’ that Sony considers to be ill-conceived and tasteless”.

The move is a blow to the initiative, just five days before its centrepiece day of action on 10 October, dubbed ’10:10:10′. The campaign aim is to cut global carbon emissions by 10% each year from 2010.

The electronics firm said it believed the video risked “undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and are actively working towards the reduction of carbon emissions.”

The company insisted that the promo was released entirely without its knowledge or involvement, and violated the “thoughtful and collaborative philosophy” that it had consistently supported.

Although Sony said that it recognised that 10:10 had acted quickly to remove the video from its website and had issued a public apology, the company said it had “no other option” other than to condemn the video in “the strongest possible terms” and was “disassociating itself from 10:10 at this time.”

The film appeared on the 10:10 website, but was pulled down “within hours” of its appearance, according to the organisation. …”

http://www.campaignlive.co.uk/news/1033027/Sony-pulls-support-1010-initiative-contentious-promo/

Age of stupid – greens blow up school kids in ad to sell climate change

Chris Arnold

“…The recent 10:10 climate change campaign (founded by Age of Stupid director Franny Armstrong) has scored an own goal with a disastrous video ‘No Pressure’ created by Richard Curtis (of Blackadder fame) that features exploding school kids.

The humour is puerile and may well appeal to a drunken 19 year old student but as a piece of communications it has got it very wrong. So wrong they have had to withdraw the video following thousands of complaints.

The video (they call it an ad) features a series of patronising people – a teacher and a boss – asking everyone to sign up to 10:10 (you sign up to reduce your carbon emission by 10%). The script quotes “we cut our carbon emissions by 10%, thus keeping the planet safe for everyone,” which is factually rubbish, it’ll take a lot more than 10%. The teacher then asks the kids to volunteer to do something. All but two, Phillip and Tracy, raise their hands. The two who don’t get killed in a sick and disgusting way. She blows them up leaving the other kids covered in burnt flesh and blood.

There are two other scenes featuring X-Files’ Gillian Anderson (she too gets blown up), together with Spurs players – including Peter Crouch, Ledley King and David Ginola.

The message is, “No Pressure celebrates everybody who is actively tackling climate change… by blowing up those who aren’t.”
It will go down as the ultimate in poor and stupid judgment (a lesson to those who try and make their own ads). The green blog, An Englishman’s Castle, called it “an eco-terrorism film”.

This is not only embarrassing for 10:10 but for their supporters, O2, Sony, Eada, National Magazines (Esquire, Cosmoplitan, Bazaar, Company), The Guardian and many other brands and organisations, not to mention many celebs. One critic has published the email address of Sony’s CEO, encouraging people to write direct.

Can’t say I’d want to be part of an organisation that advocates blowing up kids. It comes across as ‘eco-fascism’, a tag that has been put against extremist green groups. …”

“…The 10:10 campaign was founded by Franny Armstrong, director of the climate change film The Age of Stupid. In the film an archivist in the devastated world of 2055, asks the question: “Why didn’t we stop climate change when we still had the chance?” He looks back on footage of real people around the world in the years leading up to 2015 before runaway climate change took place. London is now flooded, Sydney is burning, Las Vegas has been swallowed up by desert, the Amazon rain forest has burnt up, snow has vanished from the Alps and nuclear war has laid waste to India (not sure that’s anything to do with climate change but the politics of war). It’s doom and gloom with no positive message.

The idea for 10:10 came to Franny while walking through Regent’s Park on her way to a debate with UK Climate & Energy Secretary Ed Miliband (now Labour leader and probably keeping as far away from this as possible). With her connections she managed to amass lots of celebrities and get lots of PR.
Now’s she is getting all the wrong PR.
…”

http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2010/10/04/age-of-stupid-greens-blow-up-school-kids-in-ad-to-sell-climate-change.aspx

350.org

“…350.org is an international environmental organization,[1][2][3] headed by author Bill McKibben,[4] with the goal of building a global grassroots movement to raise awareness of man-made climate change, to confront climate change denial, and to cut emissions of one of the greenhouse gases, carbon dioxide,[5] [6] in order to slow the rate of global warming, the cause of current climate change. 350.org takes its name from the research of NASA scientist James E. Hansen, who posited in a 2007 paper that 350 parts-per-million (ppm) of CO2 in the atmosphere is a safe [7] upper limit to avoid a climate tipping point.[8][9][10][11][12] The current record level is 392.04 ppm of CO2, an almost 40-percent increase from the pre-industrial revolution level of 278 ppm.[13][14][15] In 1988 the Earth’s atmosphere surpassed the 350 ppm mark,[16] while global CO2 emissions per capita rose.[17][18]

The group reports that they organised the world’s “most widespread day of political action” on Saturday October 24, 2009, reporting 5,245 actions in 181 countries.[19][20][21]

“…The organization was founded by author Bill McKibben,[22] an American environmentalist and writer who frequently writes about global warming, alternative energy, and the need for more localised economies. McKibben promotes the organisation, for instance by writing articles about it for many major newspapers and media, such the Los Angeles Times[23] and The Guardian.[24]

The organising effort drew its name from climate scientist James Hansen’s contention in winter 2008 that any atmospheric concentration of CO2 above 350 parts per million was unsafe. James Hansen opined that “if humanity wishes to preserve a planet similar to that on which civilization developed and to which life on Earth is adapted, paleoclimate evidence and ongoing climate change suggest that CO2 will need to be reduced from its current 385 ppm to at most 350 ppm, but likely less than that.”[25]

McKibben’s first started to organize against global warming with a walk across Vermont, his home state. His “Step It Up” campaign in 2007 involved 1,400 demonstrations at famous sites across the United States. McKibben credits these activities with making Hillary Clinton and Barack Obama change their energy policies during the presidential campaign. Later, the meltdown of the polar caps pushed him into starting 350.org, based on Hansen’s 2007 book Climate Code Red.[26]

Rajendra Pachauri, the U.N.’s “top climate scientist” and leader of the Intergovernmental Panel on Climate Change (IPCC) has come out in favor of reducing atmospheric concentrations of carbon dioxide to 350ppm.[27][28][29] McKibben called news of Pachauri’s embrace of the 350ppm target “amazing”.[30] Some media have indicated that Pachauri’s endorsement of the 350ppm target was a victory for 350.org’s activism.[31][32][33]

The organisation had a lift in prominence after founder McKibben appeared on The Colbert Report television show on Monday August 17, 2009.[34][35][36]

The organisation disseminates its message through social networking sites such as Facebook, Twitter, and YouTube.[37][38] …”

http://en.wikipedia.org/wiki/350.org

Franny Armstrong

“…Franny Armstrong (born 3 February 1972)[1][2] is a British documentary film director working for her own company, Spanner Films, and a former drummer with indie pop group The Band of Holy Joy. She is primarily known for three films: The Age of Stupid, about climate change, McLibel, about the infamous McDonald’s court case and Drowned Out, following the fight against the Narmada Dam Project. Her most recent project is the UK-wide campaign 10:10, which aims to cut 10% of the UK’s emissions during 2010, has received an unwelcome reception from the audience because of propaganda of violence against global warming skeptics. In November 2009, Armstrong was rescued by London mayor Boris Johnson from an assault by a gang of girls in north London.[3]

“…Armstrong’s first documentary, McLibel (1997, 2005), told the story of the McDonald’s libel trial, the longest-running court action in English history. Filmed over ten years with no commission, no budget and a voluntary crew – including Ken Loach, who directed the courtroom reconstructions – it shot to notoriety when lawyers prevented its broadcast, first at BBC1 and then at Channel 4 in 1997. Eight years later – after the ‘McLibel Two’ had defeated the British government at the European Court of Human Rights – it was finally broadcast on BBC2 at 10.30pm on a Sunday, to an estimated 1 million viewers. It was well received by critics, with Time Out crediting Armstrong with “gusto and wit” in telling a story that “will satisfy both head and heart”.[5] It was then broadcast on TV in 15 countries – including Australia, Canada and the USA – and released on DVD worldwide. McLibel was released in cinemas and DVD stores in the USA in summer 2005 and this was followed in the UK in 2006. McLibel was nominated for numerous awards, including the Grierson Documentary Award and the British Independent Film Awards. It was recently picked for the British Film Institute’s prestigious series, “Ten Documentaries which Changed the World”.

Armstrong’s second feature documentary, Drowned Out (2002), follows an Indian family who chose to stay at home and drown rather than make way for the Narmada Dam. It also sold around the world, was nominated for Best Documentary at the British Independent Film Awards 2004 and was released theatrically in America and DVD worldwide in 2006.

Without backing from the UK TV industry, Armstrong’s films have been seen by more than 56 million people[citation needed]. She has been working full-time on The Age of Stupid (formerly known as Crude) since December 2004. It’s a film that warns of the catastrophic effects of climate change using a mix of factual documentary and post-apocalyptic fictional styles. It was released in the UK on March 13 2009 and had its green-carpet global premiere on September 21 2009. During the Copenhagen climate change conference in December 2009 it was broadcast on BBC4 in the UK and on TV in seven other countries.

In October 2010, a short film, written by Richard Curtis and Armstrong, entitled No Pressure was released by the 10:10 campaign in Britain to spread awareness of climate change. The video was subsequently taken down from the organization’s website due to very negative reception and offence taken.[6] However, it is still available in several places, including YouTube. It depicted a series of scenes in which people were asked if they were going to participate in 10:10. Those who indicated they weren’t planning on participating were told “no pressure” and then blown up in a gory explosion at the press of a red button. [7] In response to questions about the message of the film, she replied, “We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change,”[8] …”

http://en.wikipedia.org/wiki/Franny_Armstrong

Spanner Films

Franny Armstrong

“…In September 2009 Franny founded the 10:10 climate campaign which aims to cut the UK’s carbon emissions by 10% during 2010 and which has amassed huge cross-societal support including Adidas, Microsoft, Spurs FC, the Royal Mail, 75,000 people, 1,500 schools, a third of local councils, the entire UK Government and the Prime Minister. 10:10 launched internationally in March 2010 and, as of July 2010, has autonomous campaigns up and running in 41 countries, where some of the key sign-ups include the French Tennis Open, the city of Oslo and L’oreal. 10:10 estimates that organisations doing 10:10 have so far cut 500,000 tonnes of C02. Franny is a Londoner born and bred. …”

http://www.spannerfilms.net/people/franny_armstrong

Related Posts On Pronk Palisades

William A. Sprigg, PhD., an IPCC climate scientist, On “Climategate”–Videos

Professor Fred Singer–On Climate Change–Videos

Richard Lindzen, Roy Spencer, and Fred Singer On The Climate and Global Warming Alarmists and Junk Science Computer Models –Videos

Al Gore Global Warming Hot Head Says The Artic Ice Cap Will Disappear In 5-10-15 Years–Volcanoe Gate–Eruptions Melt Ice and Increase Carbon Dioxide!–Videos

Climategate–The Political Scam, Investment Fraud, and Science Scandal of The Century Exposed–The Progressive Radical Socialist’s Big Lie And Con That Man Is The Cause Of Global Warming Was In Fact Nothing More Than Politicians, Investment Bankers, and Government Scientists Creating Climate Crisis!–

Glenn Beck, John Bolton, and Lord Christopher Monckton On Copenhagen 2009 Treaty, Climate Change and World Government–Videos

Lord Christopher Monckton–Climate Change–Treaty–Videos

“We Can Reverse Climate Change”–President Barack Obama–Liar or Fool–Or Both–You Be The Judge!

John Holdren–Science Czar–Videos

John Holdren: Global Warming: What Do We Know and Should Do–Videos

The Obama Depression Has Arrived: 15,000,000 to 25,000,000 Unemployed Americans–Stimulus Package and Bailouts A Failure–400,000 Leave Labor Force In July!

Facing Fundamental Facts

Gore Grilled & Gingrich Gouged–American People Oppose Massive Carbon Cap and Trade Tax Increase–Videos

National Center for Policy Analysis–A Global Warming Primer

Global Warming is The Greatest Hoax, Scam and Disinformation Campaign in History

Global Warming Videos

Global Warming Books

Global Warming Sites

The Heidelberg Appeal: Beware of False Gods and Prophets

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News Journal: Number 19, September 23, 2010:Republicans’ “A Pledge To America”–A Good Start Or A Missed Opportunity–Videos

Posted on September 23, 2010. Filed under: Audio, Bandwagon, Communications, Digital Communication, Law, Mass Media, Newspapers, Policies, Politics, Print Media, Radio, Recordings, Society, Television, Web | Tags: , , , , , , , , , , |

“History does not long entrust the care of freedom to the weak or the timid.”

~ President Dwight D. Eisenhower

Republicans Outline ‘Pledge to America’

A Pledge To America

Paul Ryan on House Republicans’ Pledge To America

Paul Ryan: Stop all tax hikes

Fox News interview: A Pledge to America

GOP’s “Pledge to America”

Mike Pence discusses “A Pledge to America” on FOX

Roskam Talks Pledge For America on CNBC

GOP Pledge to America

GOP’s new ‘Pledge to America’

Laura Ingraham Interviews Paul Ryan On A Pledge To America

Sell Me on the Pledge to America

GOP ‘Pledge To America – William Owens Thoughts

Full Text of Republican

A Pledge to America

a new governing agenda build on

The Priorities of Our Nation

The Principles We Stand For

&

America’s Founding Values

Preamble

America is more than a country.

America is an idea – an idea that free people can govern themselves, that government’s powers
are derived from the consent of the governed, that each of us is endowed by their Creator with
the unalienable rights to life, liberty, and the pursuit of happiness. America is the belief that any
man or woman can – given economic, political, and religious liberty – advance themselves, their
families, and the common good.

America is an inspiration to those who yearn to be free and have the ability and the dignity to
determine their own destiny.

Whenever the agenda of government becomes destructive of these ends, it is the right of the
people to institute a new governing agenda and set a different course.

These first principles were proclaimed in the Declaration of Independence, enshrined in the
Constitution, and have endured through hard sacrifice and commitment by generations of
Americans.

In a self-governing society, the only bulwark against the power of the state is the consent of the
governed, and regarding the policies of the current government, the governed do not consent.
An unchecked executive, a compliant legislature, and an overreaching judiciary have combined
to thwart the will of the people and overturn their votes and their values, striking down longstanding
laws and institutions and scorning the deepest beliefs of the American people.

An arrogant and out-of-touch government of self-appointed elites makes decisions, issues
mandates, and enacts laws without accepting or requesting the input of the many.

2

Rising joblessness, crushing debt, and a polarizing political environment are fraying the bonds
among our people and blurring our sense of national purpose.

Like free peoples of the past, our citizens refuse to accommodate a government that believes it
can replace the will of the people with its own. The American people are speaking out,
demanding that we realign our country’s compass with its founding principles and apply those
principles to solve our common problems for the common good.

The need for urgent action to repair our economy and reclaim our government for the people
cannot be overstated.

With this document, we pledge to dedicate ourselves to the task of reconnecting our highest
aspirations to the permanent truths of our founding by keeping faith with the values our nation
was founded on, the principles we stand for, and the priorities of our people. This is our Pledge
to America.

We pledge to honor the Constitution as constructed by its framers and honor the original intent
of those precepts that have been consistently ignored – particularly the Tenth Amendment,
which grants that all powers not delegated to the United States by the Constitution, nor
prohibited by it to the states, are reserved to the states respectively, or to the people.

We pledge to advance policies that promote greater liberty, wider opportunity, a robust defense,
and national economic prosperity.

We pledge to honor families, traditional marriage, life, and the private and faith-based
organizations that form the core of our American values.We pledge to honor families, traditional marriage, life, and the private and faith-based organizations that form the core of our American values.

We pledge to make government more transparent in its actions, careful in its stewardship, and
honest in its dealings.

We pledge to uphold the purpose and promise of a better America, knowing that to whom
much is given, much is expected and that the blessings of our liberty buoy the hopes of
mankind.

We make this pledge bearing true faith and allegiance to the people we represent, and we invite
fellow citizens and patriots to join us in forming a new governing agenda for America. …”

http://www.gop.gov/resources/library/documents/solutions/a-pledge-to-america.pdf

The biggest problem with “A Pledge To American” is its failure to address in a bold and creative way the economic problems facing the United States and its people.

Does the Republican Pledge permanently close one or more Federal Departments?

No.

Add VideoMilton Friedman on Libertarianism (Part 4 of 4)

Ronald Reagan – “We the People”

Does the Republican Pledge offer comprehensive tax reform such as the national sales consumption tax to replace the Federal Income Tax, payroll, estate and gift taxes?

No.

The FairTax: It’s Time

Does the Republican Pledge produce annual surplus budgets by limiting Federal Government spending to 80% of FairTax revenue?

No.

Deficits, Debts and Unfunded Liabilities: The Consequences of Excessive Government Spending

Does the Republican Pledge transform Social Security and Medicare to an individually controlled and owned investment retirement account and health insurance plan.

No.

Social Security Ponzi Scheme

Does the Republican Pledge address illegal immigration by demanding immigration law enforcement and the removal and deportation of illegal aliens?

No.

Lou Dobbs – E-Verify & Border Fence may be canceled – Feb 16, 2009

Bilbray on the Cost of Illegal Immigration and Amnesty

Why not?

The plan was vetted by political consultants and lobbyists on K street who oppose all of the above as do the Republican establishment.

The pledge is simply timid or more precisely the anti-Obama agenda.

The pledge is neither bold nor inspiring with the exception of the opening preamble.

Going back to 2008 in Federal spending levels and freezing Federal Government employee hiring is too little too late.

Why would we want to go back to where we were just two years ago?

Now if you want to go back to 1928 Federal spending levels under President Calvin Coolidge that would be ambitious.

A return to the Republican establishment status quo in 2008 is playing defense.

Both the economic policies and government intervention of Bush and Obama are responsible for the Great Recession.

This reminds me of the economic policies and government intervention of Hoover and Roosevelt in the 1930s that led to the Great Depression.

Time to go on the offense.

Independents and tea party patriots will not be impressed.

Yes, the Pledge is better than the agenda of progressive radical socialists Democratic Party led by Barack Obama.

This is a a very low bar or standard to exceed.

Time for a new third political party with the tea party patriots as its core base with independents and the young as its growth opportunity.

Glenn Beck nailed it, the Pledge tells you what you want to hear, but does not tell you the truth and what you need to hear.

Glenn Beck-09/23/10-A

Glenn Beck-09/23/10-B

Glenn Beck-09/23/10-C

Ron Paul is also right, a GOP victory in 2010 would bring no change.

It would take several election cycles before the mess in Washington is cleaned up.

American Morning: Ron Paul on the state of the GOP

Ron Paul: GOP 2010 Victory Would Bring No Change

GOP ‘Pledge To America – William Owens Thoughts

our pledge

As government expands, liberty contracts.

~President Ronald Reagan

Background Articles and Videos

Ronald Reagan TV Ad: “Its morning in America again”

Milton Friedman – The Great Depression Myth

Unpacking the “Pledge to America”

By Daniel Foster

“…The Pledge places job creation front and center, promising to stop all tax hikes scheduled to take effect on January 1, 2011 — not just those singled out by the Obama administration. The plan would also give small businesses the ability to deduct 20 percent of income from tax returns and, in an effort to tame productivity-stifling overregulation, would require congressional approval for any new administration rules that would impact the economy by $100 million or more.

Turning its attention to spending and the size of government, the Pledge proposes to immediately end TARP, cancel unspent stimulus dollars, and “roll back government spending to pre-stimulus, pre-bailout levels,” a move estimated to save $116 billion in the first year alone. It promises to end the government’s involvement in the revenue-sapping GSEs Fannie Mae and Freddie Mac while shrinking their portfolios and establishing new capital standards.

To rein in the size of government, the document proposes a hiring freeze on non-security personnel, and calls for any new federal program to come with a “sunset” clause that would place the onus on legislators to routinely reassess its merits and justify new funding.

But the plan does not set specific spending targets, promising only to “significantly” reduce Congress’s next budget and place a “hard cap” on the growth of future discretionary spending.

And it is decidedly vague on entitlement reform, laying out in broad terms a commitment to “regularly review” and “fully account” for Social Security, Medicare and Medicaid growth, but stopping well short of embracing specific entitlement reforms like those proposed in Wisconsin GOP congressman Paul Ryan’s “Roadmap.” …”

http://www.nationalreview.com/corner/247471/unpacking-pledge-america-daniel-foster

 

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Unit 5, Part 1–Ethics in Advertising

Posted on August 5, 2010. Filed under: Advertising, Bandwagon, Communications, Digital Communication, Ethical Practices, Ethics, Issues, Law, Mass Media, Policies, Politics, Regulations, Television, Web | Tags: , , , , |

Unit 5 ASSIGNMENT & FINAL- ADVERTISING

Advertising students:

Unit 6 has two parts
Part 1 is “Ethics in Advertising”
Part 2 is YOUR FINAL- Career exploration
I am giving you both at the same time so you can work on them at the same time.
Ethics Reading material:
Attached to this content is a pdf of several advertising cases against companies who either have made false claims and have gotten caught or who produced questionable advertisements. In addition, a word document that contains the lesson information on fallacies in advertising.
Unit 6, Assignment part 1:   Read the attached material and links.
[2 parts] In a 1-page (12 pt. font, double spaced) discuss a time you have been misled by an advertisement (whether print, video or audio). If possible, attached a link to an example of this product/ person. Attach your paper into your ecampus blog. Secondly, find 5 samples of ads that correlate with one of the top 10 fallacies in advertising (attached sheet). 
This is due Tuesday, August 10 at 5 p.m.
 
During the 2008 Presidential campaign, candidate Barack Obama ran the following television advertisement that mislead the American people as to the transparency and influence of special interests and their  lobbyists would have in his administration should he be elected President of the United States:
 
Barack Obama’s New TV Ad “Toughest” Aired 3/21

Fortunately I investigated both Presidential candidates on their positions on many issues and by September noticed a fairly consistent pattern of deception and lying on the part of candidate Barack Obama.

This pattern only continues and has gotten  much worse.

Many of those who voted for Barack Obama are now experiencing what in sales is called buyer’s remorse.

The sheer hypocrisy and deception are so palpable that even his supporters on the left are commenting upon it.

Once you lie or deceive a customer, it is very difficult, if not impossible for them to ever trust you again and buy your products and services.

More and more Americans are waking up to the fact that voting for Obama was a one big awfull mistake America.

No amount of political campaign advertisements will be able to overcome this basic lack of trust.

The American people do not like to be lied to and mislead.

Even the best advertising campaign cannot re-elect or sell damaged goods.

The following videos document the broken promises of Barack Obama on transparency and the influence of special interest and their Washington lobbyists in his administration:

 

Obama Already Breaking Promises On No Lobbyists In Administration

Major Garrett reports on the Obama Administrations transparency and lobbyist regulations

Cavuto Blasts Obama’s Transparency Claims: “People Have Had It With Phonies!”

Jack Cafferty Rips Obama on Failed Openness Pledge: ‘Just Another Lie Told for Political Expediency’

 

Obama Speech Followed By Lobbyist Visit?

Barack Obama on Lobbyists and His Campaign

THE GREAT DECEIVER

Many politicians are underestimating the impact that web sites such as YouTube are having with the voters.

Any politician’s position on an issue can be easily checked by using Google and YouTube to read and to view what a candidate stated position on an issue is.

A comparison of what was said during a political campaign can be compared with their actions once elected and in office.

Background Information

Former lobbyists in senior Obama administration positions

By: Timothy P. Carney
Examiner Columnist
February 2, 2010

“…Although Barack Obama promised lobbyists would not serve in his White House, and issued executive orders restricting former lobbyists, more than 40 ex-lobbyists now populate top jobs in the Obama administration, including three Cabinet secretaries, the Director of Central Intelligence, and many senior White House officials.

Below is our working list of ex-lobbyists in the Obama administration:

   Appointee    Agency  Administration position  Former employer  Selected former lobbying clients
. Barnes, Melody Domestic Policy Council Director Raben Group ACLU; Center for Reproductive Rights
. Barrien, Jacquelin Equal Employment Opportunity Commission Commissioner NAACP Legal Defense Fund NAACP Legal Defense Fund
. Beliveau, Emmett White House Deputy Assistant for Advance Patton Boggs PriceWaterhouseCoopers; Worldwide Medical Technologies; Shaw Group
. Butts, Cassandra White House Deputy Counsel Center for American Progress Center for American Progress
. Corr, William Health and Human Services Deputy Secretary Campaign for Tobacco-Free Kids Campaign for Tobacco-Free Kids
. Coven, Martha White House Special Assistant Center on Budget & Policy Priorities Center on Budget & Policy Priorities
. Crowley, Phillip J. State Department Assistant Secretary for Public Affairs Center for American Progress Center for American Progress
. Donilon, Thomas National Security Agency Deputy National Security Advisor Fannie Mae Fannie Mae
. Douglas, Derek White House Special Assistant for Urban Affairs O’Melveny & Myers; Center for American Progress Public Transportation Safety Int’l Corp.; Center for American Progress
. Frye, Jocelyn Office of the First Lady Director of Policy and Projects Nat’l Partnership for Women & Families Nat’l Partnership for Women & Families
. Gaspard, Patrick White House Political Affairs Director SEIU SEIU
. Gomez, Gabriella Department of Education Assistant Secretary American Federation of Teachers American Federation of Teachers
. Harden, Krysta Department of Agriculture Assistant Secretary Gordley Associates National Barley Growers Association; National Sunflower Association; American Soybean Association; U.S. Canola Association
. Harris, Scott Department of Energy General Counsel Harris, Wilshire & Grannis Microsoft; Cisco; Dell; Sprint
. Hayes, David Interior Department Deputy Secretary Latham & Watkins Sempra Energy; San Diego Gas & Electric; General Cigar Holdings
. Hirschhorn, Eric L. Department of Commerce Under Secretary for Export Administration Winston & Strawn Lockheed Martin; Sun Chemicals
. Hoffman, Alan Office of the Vice President Deputy Chief of Staff Timmons & Co.; RAND Corporation RAND Corporation, Unocal
. Holder, Eric DOJ Attorney General Covington & Burling Global Crossing; Large Scale Biology Corporation
. Kennedy, Sean White House Special Assistant AT&T AT&T
. Klain, Ron Office of the Vice President Chief of Staff O’Melveny & Myers Time Warner; ImClone; Fannie Mae
           
. Liebowitz, Jon Federal Trade Commission Chairman Motion Picture Association of America Motion Picture Association of America
. Litt, Robert Office of the Director of National Intelligence General Counsel Arnold & Porter Recording Industry Association of America
. Lynn, William J. Department of Defense Deputy Secretary Raytheon Raytheon
. Marantis, Demetrios J. U.S. Trade Representative Deputy USTR Akin Gump Lucent Technologies
. McDonough, Dennis White House Deputy Assistant to the President Center for American Progress Center for American Progress
. Munoz, Cecilia White House Director of Intergovernmental Affairs National Council of La Raza National Council of La Raza
. Panetta, Leon CIA Director Cassidy & Associates Seismic Safety Coalition
. Patterson, Mark Treasury Department Chief of Staff Goldman Sachs Goldman Sachs
. Perciasepe, Robert Environmental Protection Agency Deputy Commissioner National Audubon Society National Audubon Society
. Perrelli, Thomas J. Department of Justice Associate Attorney General Jenner & Block American Survivors of 8/7/98 Bombings of Embassies in Kenya and Tanzania
. Poneman, Daniel Department of Energy Deputy Secretary Hogan & Hartson Payless Shoe Source
. Punke, Michael U.S. Trade Representative Deputy USTR, WTO Mayer Brown Time Warner
. Rundlet, Peter White House Deputy Assistant Center for American Progress Center for American Progress
. Sapiro, Miriam U.S. Trade Representative Deputy USTR VeriSign VeriSign
. Sebelius, Kathleen Health and Human Services Secretary Kansas Trial Lawyers Association Kansas Trial Lawyers Association
. Sher, Susan Office of the First Lady Chief of Staff University of Chicago Hospitals University of Chicago Hospitals
. Siddiqui, Isi U.S. Trade Representative Chief Agricultural Negotiator CropLife America CropLife America
. Singiser, Dana White House Special Assistant to the President for Legislative Affairs Akin Gump AT&T; Motion Picture Association of America; Apollo Advisors; American Express; Mortgage Insurance Companies of America; Pfizer; Bank of New York
. Stoner, Nancy Environmental Protection Agency Deputy Assistant Administrator for Water Natural Resources Defense Council Natural Resources Defense Council
. Strautmanis, Michael White House Office of Intergovernmental Affairs Chief of Staff Association of Trial Lawyers of America Association of Trial Lawyers of America
           
. Strickland, Thomas Department of the Interior Assistant Secretary Hogan & Hartson Amgen
. Sussman, Robert M. Environmental Protection Agencye Senior Policy Counsel Latham & Watkins Amphastar Pharmaceuticals, Navistar, Business Roundtable
. Sutphen, Mona White House Deputy Chief of Staff Stonebridge Int’l Angliss Int’l
. Taylor, Michael Food & Drug Administration Deputy Commissioner for Foods Monsanto Monsanto
. Thompson, Karl R. Department of Justice Lawyer, Office of Legal Counsel O’Melveny & Myers Hess, Occidental Petroleum
. Trasvina, John Department of Housing and Urban Development Assistant Secretary Mexican American Legal Defense Fund Mexican American Legal Defense Fund
. Turton, Dan White House Deputy Director of Legislative Affairs Timmons & Co. Freddie Mac; Chrysler; American Medical Association; Visa
. Varney, Christine DOJ Assistant Attorney General for Antitrust Hogan & Hartson  
. Verma, Richard State Department Assistant Secretary Steptoe & Johnson Cigna; National Association of Convenience Stores; U.S.-India Business Council
. Vilsack, Thomas U.S. Department of Agriculture Secretary Dorsey & Whitney; SELF National Education Association
. Wilkins, William J. IRS Chief Counsel Wilmer Cutler Swiss Bankers Association;

//

Read more at the Washington Examiner: http://www.washingtonexaminer.com/politics/Former-lobbyists-in-senior-Obama-administration-positions-83362902.html#ixzz0vlR3rVDt

Secondly, find 5 samples of ads that correlate with one of the top 10 fallacies in advertising (attached sheet):

The 10 most frequently used fallacies are

1.         Ad hominem (meaning “against the person”)—attacks the person and not the issue

2.         Appeal to emotions—manipulates people’s emotions in order to get their attention away from an important issue

3.         Bandwagon—creates the impression that everybody is doing it and so should you

4.         False dilemma—limits the possible choices to avoid consideration of another choice

5.         Appeal to the people—uses the views of the majority as a persuasive device

6.         Scare tactic—creates fear in people as evidence to support a claim

7.         False cause—wrongly assumes a cause and effect relationship

8.         Hasty generalization (or jumping to conclusions)—draws a conclusion about a population based on a small sample

9.         Red herring—presents an irrelevant topic to divert attention away from the original issue

10.       Traditional wisdom—uses the logic that the way things used to be is better than they are now, ignoring any problems of the past

An example of a false cause fallacy of assuming a cause and effect relationship between robots dropping an auto part and everybody obsessed with quality including the robot:

GM Robot Super Bowl Commercial

An example of an appeal to emotions in order to get your attention away from an important issue that you are watching too much television on both a television set and computer:

Hulu Alec Baldwin Commercial

 

An example of a false dilemma fallacy that limits choices between a silly breakfast and a serious breakfast:

Denny’s – Serious Breakfast

An example of a hasty generalization that if you use E*TRADE you will have a diversified investment portfolio.

NEW E*TRADE Baby – Girlfriend 

An example of  ad hominem fallacy political attack ad of Jon Corzine targeted against Chris Christie who is overweight. Chris Christie won the election and is now Governor of New Jersey.

 Jon Corzine – If

An example of  a bandwagon fallacy ad of every day should feel this good provided you eat Quaker oats high fiber hot cereal breakfast.

1992 TV Commercial: Wilford Brimley Quaker Oats

An classic example of a scare tactic to create fear that you better use one company’s computer then another company’s computer.

1984 Apple Commercial

 

Background Information

Huckabee Weighs In On Corzine’s “Fat Attack” On Christie

 

Corzine: ‘Probably A Good Idea’ To Not Say Christie ‘Threw His Weight Around

1992 TV Commercial: Wilford Brimley Quaker Oats

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Unit 2 Part 2 Modern and Traditional Advertising Techniques.

Posted on July 22, 2010. Filed under: Advertising, Bandwagon, Bathroom, Communications, Contextual, Keyword/Pay Per Click/Cost Per Action, Magazines, Mass Media, Mobile, Movies, Music, Newspapers, Pixel, Placement, Print Media, Public Relations, Radio, Television, Testimonials/Endorsements, Web, Web Banner | Tags: , , , , , |

Part 2: Compose a 500-word essay comparing and contrasting modern advertising methods with traditional methods (read attached article “Modern Advertising Methods”).

Focus on how advertising has changed and/or stayed the same. Post this essay in your blog by Thursday, July 22 at 5 p.m. 

There are several types of advertising including : 

1. Product/service 

2. Branding 

3. Institutional/issue 

4. Public service announcement. 

There are also several advertising media: 

1. Print media (newspaper and magazines) 

2. Electronic media (radio and television) 

3. Online (computer and cellphone) 

4. Public spaces (billboards, buildings, buses, bus stops, taxis and signs) 

5. Directly to people (direct mail and telemarketing). 

As new media were developed the methods of advertising changed. The first advertisements were in local newspapers. 

This was followed by advertisements in magazines for a broader regional or national audience. 

The print media advertisements were largely text supplemented with illustrations and later photographs and the use of color. 

With the advent of commercial radio broadcasts, audio (voice and music) was used to advertise products and services to radio show listeners. 

 When television took off starting in 1948, advertisers still used text, illustrations, photographs and audio in their commercials that were first in black and white, then color and now high-definition. 

Now, however film or videos could be used to make commercials that were broadcast to television show viewers. 

Starting in 1995 the internet and the world-wide web  provided  a media where the viewer of a web site could interact with the advertising by first searching for the specific information and next selecting the advisement that was most relevant to them. 

This interaction consisted primarily of the viewer clicking on buttons or hyperlinks or filling out forms that were submitted and saved in databases. 

Today advertising in print media such as  newspapers and magazines and broadcasting media such as radio and television are  considered traditional advertising. 

Modern advertising increasingly uses the world-wide web to deliver the advertisers’ message aimed primarily  sell the products and services and the  brand name of the advertiser. 

Both traditional and modern advertising still use text, illustrations, photographs, images, audio, movies and videos as media to deliver the advertiser’s message.  

As consumers spent more and more time on computers and cell phones and less time reading newspapers and magazines,  listening to radio, and watching television, the advertisers started moving more and more of their advertising budget to online advertising on web sites viewed either on a personal computer or cell phone. 

Text,  illustrations and photographs first used in traditional advertising are also  being used in modern advertising including web banner, blog, mobile, contextual, keyword, promotional, pixel and public relation advertising. 

With traditional radio and television advertising the listener or viewer must watch a scheduled television broadcast which includes the advertiser’s commercial message. The communication is largely one way from the source to the receiver of the advertiser’s message. The audience is large, heterogenous, anonymous (usually unknown) and passive with little opportunity for feedback. 

With modern online advertising the viewer or listener can actively interact with the advertiser’s message by deciding first whether they even want to see the advertisement and then have an opportunity to fill out a form to obtain additional information and free promotional items  from the advertiser or even purchase the product or service over the web. The communication is two-way from the source to the receiver and back again,. The audience is smaller and targeted, more homogeneous, known and active with opportunities for immediate and later feedback. 

The techniques of modern advertising are different from traditional advertising and largely reflect the new media’s use of computers, mobile devices or cell phones, and networks to deliver the advertiser’s message. 

Advertising on web sites consists mainly of web banner ads appearing on the top of a web page. 

The early web banner ads were largely static text combined with images consisting of illustrations and/or photographs. 

Today many web banners ads now have added animations, games and video clips such Flash movies and videos embedded into the web banner ad area of the web page. 

The difference between web banner advertising and television advertising is the computer user decides when and what site to visit and decides whether they want to click on an advertisement to obtain additional information about the product or service being promoted. 

Cable and satellite television do however let the viewer decide when they want to watch a particular program or movie. 

Videos used in television commercials are also being repurposed to be used again in online video advertising . 

More and more people and businesses have blogs or web sites where people and businesses express themselves and respond to comments and questions asked by the blog’s viewers. 

The popularity of blogs has attracted advertisers who place advertisement such as web banner ads or sidebars to promote the sale of their products and service that are relevant to the blog post or blog. 

Advertisers can place and target their ads based on the content, tags and categories of a blog post. 

Viewers of a blog post on a specific subject or  category will also view a web banner ad related to the subject of the  post above the blog post. 

For example a blog post on the American revolution may view a banner ads about American history books or the American revolution. 

Thus the modern advertising techniques of web banner ads and blog advertising enable advertisers to target a very narrow audience of those most interested in the advertisers products and services. 

This is in sharp contrast to both printed media advertising and commercial radio and television advertising where the targeted audience is much broader. 

Many advertisements on web sites and blogs previously seen on a computer screen are now also available for viewing on cell phones. 

This advertising is called mobile advertising or cell phone advertising. Those viewers of an ad may be sent a text message with a promotion or attentional information about a product or service. 

Defining Mobile Marketing

SMS text messaging can be used to send text messages to cell phone users that have expressed an interest in receiving information or an advertising message about a product or service. 

  

Part 1: Introduction to Mobile Marketing
 

 

  

Part 2: Introduction to Mobile Marketing

Modern advertising includes both contextual advertising and keyword advertising techniques that are used on web sites with search engine applications. 

Today’s search engines are used by both computer and cell phone users to seek information. 

Search engine sites such as Google, Bing and Yahoo use contextual advertising to display the most relevant advertisements. 

Based on the entry typed into the search engine box, advertisements will be displayed usually at the top of the returned results page or in a separate column or panel on the far right or left of the web site page.
Keyword advertising also known as pay-per-click and cost per action advertising are used by search engine sites to sell advertising space on the web site pages to advertisers. Advertisers pay-per-click for viewers who click on an advertisement on the search returned page. 

Pay Per Click Advertising Secrets

 

While online advertising on web sites and blogs is by far the largest portion of modern advertising, the fastest growing is online video ads. 

Also the use of promotional advertising where giving promotional items away also worked very well on the web. An advertiser’s message is pushed to the viewer of a web site and information about the viewer is pulled from them by having the viewer fill out and submit a form to get the free valuable promotional item and information. 

Web 2.0 – Promotion Methods that get Results – Video

However, not all modern advertising is solely online advertising. 

Modern advertising also includes testimonials and endorsements, bandwagon, promotional, and bathroom advertising that has evolved from traditional advertising in the print, electronic and public space media. 

Testimonials and endorsements especially by celebrities, bandwagon and surrogate advertising  use propaganda advertising techniques.  

If some celebrity gives a testimonial and endorsement of a product, then you too are more likely to buy the product. 

With bandwagon advertising you will usually find such words as everyone, ours, we,  yours, universal, call and act now, don’t miss out, join the sensation,  and what are you waiting for? 

What is Propaganda

The advertiser wants you to jump or hop on the bandwagon and purchase their products and services just like everyone else is doing. Bandwagon advertising is  like peer group pressure. If everyone is buying and using the product or service, you should be buying and using the product or service. 

Propaganda Bandwagon

Bandwagon advertising has been used in the past in traditional advertising and is now being used online with YouTube videos as well: 

Hopping on the Advertising Bandwagon…

Getting Your Business on the Blogging Bandwagon

When alcohol and cigarette products are banned from advertising on broadcast radio and television, an advertiser can use surrogate advertising to promote the product using their brand name with another of its products which is not banned under a nation’s laws. 

The following online Youtube advertisement does exactly this by using the brand name, Club Royal, and the drink, apple juice, as a surrogate advertisement for Club Royal Whisky: 

Surrogate Advt for CLUB ROYAL WHISKY produced by AUTUMNCART

Surrogate advertising is also used by pharmaceutical companies who cannot advertise prescription medications. However, pharmaceutical companies can have an informational commercials about a disease or condition and have the  medication branding scattered throughout the advertisement to get consumers used to the brand. 

Modern advertising has even come to public bathrooms with the placement of ads on the back of doors and on mirrors. Face it, you have a captive target audience and theadvertiser’s messages are being read: 

Opportunity Knocks – AllOver Media Restroom Ads

 

Marketing Mirror/ Mirror Image by LuxuryTec :: The Original

Magic Display Advertising Mirror

Indoor Restroom Digital Billboards Greensboro NC

What is next in the modern advertising world? 

How about high-definition digital signage and interactive mirror advertising? 

  

  

An Introduction to Digital Signage

Interactive Mirror for DIESEL GINZA

http://www.youtube.com/watch?v=QU5DrVu2gdg&NR=1  

All advertising, both traditional and modern, uses some combination of text, images, illustrations, photographs, audio, and video to deliver the advertiser’s message whether that be to promote the sale of goods and services, a brand name, institution, issue or a public service announcement. Advertising is a big, growing and changing business. 

  

Background Information

Ogilvy’s New Media Guru On Online Advertising
 

  

The Future of Online Advertising is Video
 

  

Video Ads on YouTube will be Predominately Professional
 

  

David Hallerman on Gateway Advertising
 

  

Online Video Advertising Must be “Contextual”
 

  

What Is Surrogate Advertising? 

“…Surrogate advertising is advertising which embeds a brand or product message inside an advertisement which is ostensibly for another brand or product. For example, a cigarette company might issue public service announcements relating to a topic such as lung cancer, using the company’s logo or distinctive brand colors in the ads so that people are exposed to the company’s branding without seeing an explicit ad for the company’s product. The company would justify the advertisement by claiming that it’s an example of social responsibility. …” 

http://www.wisegeek.com/what-is-surrogate-advertising.htm

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