Archive for July 30th, 2010

Unit 4, Part 1 Princ. Of Advertising

Posted on July 30, 2010. Filed under: Advertising, Communications, Digital Communication, Magazines, Mass Media, Newspapers, Placement, Print Media | Tags: 3M, Advertisements, Copywriting, Twist & Shout, Unit 4 Part 1, Walmart |

Unit 4, Part 1 Princ. Of Advertising ONLY

Attached Files
Blank Ad_2.jpg (136.711 KB)
blank ad1.jpg (64.438 KB)
Copywriting.rtf (4.812 KB)

Unit 4 is about the Creative Side of Advertising (copywriting, scriptwriting, storyboards, ad planning).

For Part I of this Assignment, you will write ad copy for both of the ads attached to this post:

Make sure you include who you think this ad is for (it is completely made up, so there really is no wrong answer.

Part I is due Monday, August 2 by 5 p.m.

Part II. Choose one of the ads. Use this same product (whatever you named it) and write a 30 second radio commercial for it. (See the attached info for helpful tips). Include who you think should read the commercial (you will see in the information that commercials can be done by actors, company execs, or the Radio personality-DJ).

Helpful links:

http://www.businesstown.com/advertising/radio-copy.asp

http://www.associatedcontent.com/article/471081/how_to_write_copy_for_radio_advertising.html?cat=35

http://www.associatedcontent.com/article/1469017/techniques_for_writing_effective_ad.html?cat=35

Part II is due by Tuesday, August 3 at 5 p.m.

Thanks everyone! Keep up the good work!!

Unit 4, Part 1 Advertisement

Advertisement one is targeted to doctors and nurses who use surgical tape in preparing patients for surgery.

Advertisement One

Pain Free Tape

Stop Skin Stripping

Clinical Condition

Adhesive trauma (skin stripping and tension blisters) is one of the most common problems associated with adhesive use. Many of these injuries are prevented by careful attention to skin preparation and protection, choice of tape or dressing, and proper application and removal of tape.

Tape and Dressings

Surgery Center

www.3m.com